About The Campaign
The #IVEGOTYOURBACK911 campaign started on October 1, 2014.
As active front line Paramedics, Jill Foster and Shaun Taylor developed the idea of a social media awareness campaign highlighting the fact that suicide by First Responders was a very REAL issue. The duo along with fellow Paramedics Denise Laing and Stephanie Romano launched an online campaign drawing attention to the increase and rise of mental health issues within the First Responder Community.
Since April 2014, at least 196 First Responders and Military service individuals across Canada have died by suicide (reported)
Through heavy and dedicated online presence the campaign gained worldwide recognition as a place for First Responders to share ideas, resources, and photos of support for one another. The campaign supports all those who have to deal with traumatic incidents in the workplace. The campaign proudly supports Paramedics, Police, Fire, Emergency Telecommunications, Nurses, Corrections and Military.
With the #IVEGOTYOURBACK911 Facebook page exploding, t-shirt sales on the rise, and a demand for the campaign hashtag and logo to be represented worldwide, the online store and charitable trust were developed. Money raised from the sale of all store items is then donated out to many different organizations across the country whose sole focus is First Responder mental health initiatives.